Music and Its Effects on Behaviors in Teenagers and Young Adults

Jorja M. Rea Professor Andre Yang English 1A 25 November 2012 Music and its effects on Behaviors in Teenagers and Young Adults Picture this: A young man is arrested for murder, twisting and cursing at the police as his mother watches from the sidewalk. It is light enough out that you can see, not far from him, lays the body of a young women. She was his girlfriend, whom he had beaten to death. This young man is just one of many young adults that are being arrested for committing vicious crimes in our society. Barongan and Nagayama Hall (1995) examined the effects of cognitive distortions in men had towards women.The men in this study viewed women in a sexually aggressive way. The men’s behavior was observed in a laboratory setting. Twenty-seven men listened to misogynous rap music and 27 men listened to neutral rap music. Participants then viewed neutral, sexually-violent, and assaultive film vignettes and chose the vignette that they found appealing. The results showed that à ¢â‚¬Å"participants who viewed the sexual-violent stimuli indeed felt sexually violent towards women, even having thoughts of raping and abusing women†.That young man will spend the next 3 years of his teenage life in a jovial facility and then be relocated to prison once he turns 18. What happened that caused a young man with a 3. 0 GPA to go from good to bad? According to Ortiz (2004) it all has to do with the human brain. The human brain has been called the most complex mass in the known universe. This is a well-deserved reputation, for this organ contains billions of connections called neurons. Among its parts and governs countless actions, involuntary and voluntary, physical, mental and emotional. The largest part of the brain is the frontal lobe.A small area of the frontal lobe located behind the forehead, called the prefrontal cortex, controls the brain’s most advanced functions. This part often referred to as the â€Å"CEO† of the body, providing humans wi th advanced cognition. It allows us to prioritize thoughts, imagine, think in the abstract, anticipate consequences, plan, and control impulses. Along with everything else in the body, the brain changes significantly during adolescence. In the last five years, scientists, using new technologies, such as an MRI, have discovered that adolescent brain is far less developed han previously believed. Doctors of Harvard Medical School have studied the relation between these new findings and teen behavior and concluded that adolescents often rely on emotional parts of the brain, the Amygdala, rather than the frontal lobe, â€Å"one of the things that teenagers seem to do is to respond more strongly with gut response than they do with evaluating the consequences of what they’re doing. † Since this young man, and many countless others in his position, lacks a complete prefrontal cortex they are forced to use the Amygdala.Fight or Flight is all it tells us to do. Thus, without an y clear knowledge these young people are forced to find role models who the feel â€Å"get them†. They turn to music for its lyrics and beat and this is where the trouble begins. Mahiri and Conner (2003) tested whether or not it is true that our African-American youth is more violent than other nationalities and why. Is it the rap music that they may listen to? The researchers assessed the perspective on violence of 41 middle school students attending a unique school in a low-income section of a large northern California city.The researchers probed ways that these students interpreted or reflected upon rap music and hip-hop culture, particularly its representation of violence, crime, and sex. A brief questionnaire was handed out to each of these participants, which consisted of scenario questions (what would you do if†¦). Based on the responses to the questions researchers were able to come to the conclusion that these particular students were â€Å"unfortunately lookin g up to these negative role models†. The constant talk of female assault, sex, and violence was being imbedded into these children’s minds†. And it doesn’t end there. Many other researchers have examined the effects of how musical genres have increased tendencies towards violet behaviors in teenagers and young adults. These studies have helped to uncover whether or not violent and aggressive music and music lyrics have had in fact, increased the rate of individuals that lash out in a violent, aggressive manner.Although none of the researchers in this paper considered the lack of the prefrontal cortex as a results as to why these young adults are so effects by the images they see or the music they listen to, they did however find something else altogether; these studies were done to inform society on how music is affecting people’s moods. For example: Anderson et al. (2003) studied whether or not media violence influences youth. They randomly assigned youths to watch either a short violent or a short nonviolent music video and then observed how they interacted with other people after viewing the music video.After each participant watched the music video for approximately 15 minutes, both physical and verbal aggression towards others was assessed using a 10-point scale: with 1 showing nonviolent behaviors and 10 showing a lot of violent behaviors. A correlational analysis was used to see if there was a relationship between a participant watching the violent music video and acting violent, or watching the nonviolent music video and not acting violent. â€Å"The results showed that exposure to media violence had a statistically significant association with aggression and violence among youth†.This research clearly demonstrates that exposure to media violence heightens the chances that a youth will behave aggressively and have aggressive thoughts in the short run. Arlin (1996) examined the â€Å"influence of exposure to viol ent rock videos on participants’ appraisals of their own aggressiveness†. Participants were preselected based on their scores on a measure of locus of control. After completing a measure of Buss and Durkee’s Hostility Inventory, they were randomly assigned to view either a view or nonviolent music video. After viewing the video, participants once again completed the Hostility Inventory.The results revealed a main effect of locus of control, such that individuals with an external locus of control showed lower self-reported aggressiveness after viewing a music video than individuals with an internal locus of control. Johnson, Jackson and Gatto (1995) studied whether exposure to rap music could cause violent attitudes and delayed academic performance. Forty-six African-American males (ages 11 to 16 years) from an inner city boys club in Wilmington, North Carolina were recruited to participate in this study. Participants were randomly exposed to violent rap music vid eos, nonviolent rap music videos, or no music videos.They read two vignettes involving: (a) a violent act perpetrated against a man and a woman and (b) a young man who chose to engage in academic pursuits to achieve success, whereas his friend, who was unemployed, â€Å"mysteriously† obtained extravagant items (i. e. , a nice car, nice clothes). The results showed that participants who saw the violent rap music videos reported greater acceptance of violence. In addition, â€Å"participants who saw the violent rap videos reported higher probability of committing similar acts of violence and greater acceptance of the use of violence against women†. St.Lawrence and Joyner (1991) examined the effects of sexually violent rock videos on males’ acceptance or violence against women. The experimental manipulation involved exposure to sexually violent heavy-metal rock music, Christian heavy-metal rock music, or easy listening classical music. One month prior to the experi mental manipulation, participants were administered several attitudinal scales about religious orientation, sex roles, rape myths, and interpersonal violence. The results indicated that â€Å"males without a religious background were more accepting of sexist and rape-supportive beliefs†.The researchers also came across an unexpected finding which was greater self-reported sexual arousal in response to classical music. Kalof (1999) examined the effects of gender and music video imagery on sexual attitudes. A group of 44 U. S. college students were randomly assigned to 1 of 2 groups that viewed either a video portraying stereotyped sexual imagery or a video that excluded all sexual images. A two-way scale revealed that exposure to traditional sexual imagery had a significant main effect on attitudes about adversarial sexual relationships. There seems to be some confirmation of a relation between sex and exposure to conventional sexual imagery on the acceptance of interpersonal violence. † Viemero and Paajanen (1992) examined whether or not viewing violent television actually does increase the aggressive behavior of those who viewed it. There were 391 eight-year old and ten-year old children participating in this study. â€Å"These children were tested on their aggression, their fear fantasies, and their dream and fantasies about these shows†. Two measurements of aggression were made: peer-nominated aggression and self-related aggression.TV viewing habits were measured by the amount of TV viewed during the week. Violence was depicted by how regularly violent TV shows were watched. They found that there was significant positive correlation for boys between TV viewing variables and aggression. There was also a significant positive correlation between the amount of TV and televised violence viewing and fear and aggressive fantasies about actual shows that were seen by the children. â€Å"These children seem to have been strongly impacted by the violence seen on television shows they were watching, and then acting in a more aggressive way after watching the violence†.Now that the It seems very obvious that there is a significant relationship between listening to violent music and watching aggressive/violent music videos and one getting into more fights, using inappropriate language, inappropriate gestures, and a tendency to think less of women. All of these researchers identified in this paper studied this exact relationship and found significant results. It is apparent that there is indeed a direct correlation between violent music and people’s aggressive behaviors.An operational definition of violent behavior is physically and verbally hurrying others, cursing, stealing, inappropriate gestures and negative views of women. Whether it is the lyrics, the beat, or watching the entertainers act violently, people in general who are viewing these music videos are behaving in an inappropriate and destructive way. Lis tening to violent music has an effect on aggression. This information is useful for parents of young children who are growing up watching these music videos. The studies completed by the researches mentioned in this paper reveal a serious problem.Our society as a whole should consider this a severe problem, especially with all of the school bombings, the high rates of angry- gang affiliated- weapon carrying young people, and the millions of dollars being spent on this violent and degrading (mostly to women) kind of music. When angry, violent, aggressive, vulgar videos were shown, participants portrayed a massive amount of hostility; their moods were changing as the video continued as did their behavior. They also answered the scenario questions with the most violent answer chose available.The participants who viewed nonviolent videos showed amazingly different answers to the questions, the majority of them answering the questions with the nonviolent or calmer answer choses. This cle arly shows evidence that allowing teenagers and young adults to watch violent music videos (like Eminem or DMX) has and will have a strong effect on violent tendencies like beating a women to death. It can also be said that the reason the results were significant in the violent groups is because of the extreme difference between the two videos.The violent videos were extremely violent showing fighting, carjacking, yelling, cursing, and hitting women. Meanwhile, the nonviolent groups watched music videos that showed people dancing on the beach and having fun. The extreme differences between the two types of videos could be the reason for the significant results obtained by the researchers. It may be wise in the future research to use videos that are not so tremendously different. Bibliography Anderson, C. A, Berkowits, L. , Donnerstein, M. , Edward, K. , Huesmann, L. , Rowell, J. , Johnson, J. , Linz, D. , Malamuth, N. , & Wartella, H. 2003). The influence of media violence on youth. Psychological Science in the Public Interest, 4, 81- 110. Arlin, B. , (1996). The influence of locus of control and aggressiveness of rock music on aggression. Journal of Social Behavior and Personality, 14, 491- 498. Barongan, C. , & Nagayama Hall, G. C. (1995). The influence of misogynous rap music on sexual aggression against women. Psychology of Women Quarterly, 19, 195-207. Mahiri, J. , & Conner, E. Black youth violence has a bad rap. Journal of Social Issues, 59, 121-140. Johnson, J. D, Jackson, L. A. , & Gatto, L (1995).Violent attitudes and different academic aspirations: Deleterious effects of exposure to rap music. Basic and Applied Social Psychology, 16 (1-2), 27-41. Kalof, L. (1999). The effects of gender and music video imagery on sexual attitudes. Journal of Social Psychology, 139, 378- 385. St. Lawrence, J. S. , & Joyner, D. J.. (1991). The effect of sexually violent rock music on males’ acceptance of violence against women. Psychology of Women Quarterly, 15, 49-63. Viemero, V. , & Paajanen, S. (1992). The role of fantasies and dreams in the TV viewing-aggression relationship. Journal of Social Psychology, 18, 109-116.

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The Reference Letter of John - Essay Example John proved to be altogether different from the rest of his colleagues as he looked at our business from the perspective of an outsider and this made a huge difference. He helped us to understand that funeral industry is not much different from any other product or service industry with stakeholders such as owners, employees, customers, suppliers, competitors etc. and went about strategizing our operations, even as he plunged himself into executing his specific role with rare zeal. His entrepreneurial streak and leadership qualities came to the fore as he involved himself in activities beyond the call of duty without treading on others’ toes. He is a team player par excellence. John changed the way we looked at our business in a number of areas like inventory control, working capital management, buyer-seller relationships, marketing, customer relations and above all, adopting the technology. All these changes as briefly explained below, have metamorphosed our operations like never before. John critically analyzed the past years’ data on stores and inventory movement and helped to rationalize the inventory management and thus working capital needs. He put in place a system of inventory control that tied up with the corporate goals of growth and profitability. Working capital costs have been brought down by avoiding high stocks slow moving but easily available items, even as incidents of unforeseen emergencies due to ‘stock outs’ of critical items were reduced. He has underlined the role of developing strategic relationships with critical suppliers in order to achieve a rational inventory control, whereby the suppliers are now more confident of their business with us and are willing to meet our demands of prices and delivery schedules.

Amelie - Intercultural Film Review Essay Example for Free

Amelie Intercultural Film Review Essay Amelie is a French movie about a young twenty something girl who’s world opened up to her when her mother dies and she is allowed to venture out. After a health misdiagnoses at a young child Amelie is stranded in her home away from all people and relationships until her mother passes away and she finds herself free. She becomes a waitress and decides to help all the people around her until one day she herself finds love. This film shows a French cultural pattern where the people are open minded, whimsical, unique, and quirky. The main character Amelie, wants to get the most out of her life. She takes the viewer on a path through a series of subplots where she is trying to help people that surround her find happiness and joy. Paris and the people of France are shown in a whimsical and fairytale environment. All the while, Amelie, is removed from all human contact which makes for an interesting film if one is attempting to view this film through the lens of interpersonal communication. All the communicating in the movie is done through the use of metaphors, scheme, plots, tricks, and the like. It’s interesting because Amelie doesn’t directly communicate with people even though she is not anti-social. She is very social and likes to help people but she does so almost exclusively nonverbally. One exception to this is when Amelie helps a blind man to cross a busy street and, opposite to her normally silent nonverbal character, she proceeds to very quickly describe everything that she sees and everything that is happening to the blind man in exceptional detail. This is done as an act of kindness for someone who can’t see and not as a form of actual or real communication. All real communication in this movie, is done in a childlike fashion of cat and mouse. It feels almost like interpersonal communication in this movie is a game that is not to be taken seriously. When Amelie finds a boy that she is romantically interested in, she finds herself needing to communicate with him only from a distance. Amelie once again plays one of her games in order to conceal her identity. Nino, the object of Amelie’s affection, is a boy who collects old photos from an old photo booth. The use of pictures in this movie is overwhelming and must have some reason behind it. Itâ€℠¢s almost as if the characters are communicating through the pictures rather than with words. Even when Amelie was quickly describing the surrounding to the blind man she was helping across the street, it was as if she was creating a picture in his mind so he could connect with her. Perhaps Amelie can only  communicate through imagery like metaphors and photographs because she spent her entire childhood alone with only her parents because they thought she was too ill to be around others. I have mixed feelings about this film because I can appreciate a good romantic comedy and I understand the feeling the director was trying to create but I’m not a fan of the fanciful fairytale romances which I think this movie falls into. I would have preferred a movie with a real underlining tone and I could do without all the whimsy. Amelie felt like a child in a woman’s body, not unlike 13 going on 30 ¸ and for me the doe eyed cutesy character began to wear on me and I found myself more annoyed than anything by the end. The setting is Paris, but not the real Paris but rat her a fantasy version of Paris not unlike a dream or the Paris you can see in old movies. The story itself felt very Disney-like in that the mother dies in the beginning which is the impetuous to the main character being forced unprepared onto the world, the main character then helps many sub-characters out along the way to finding her true love. Very Disney indeed. I’m certain that I would not recommend this movie to my friends or my family, but maybe it would have a place in a cultural communications classroom. I think the only problem I would have with it is that it doesn’t portray an actual or real culture, and only portrays a fantasy like culture. The lead character is able to form relationships and make the audience care about her without having to say much at all, which can have some value when it comes to the study of nonverbal communication. Also, there might be a value to getting a feel for the French culture from this film, because even though I didn’t love the story or the film-making, there was something about the ‘sound’ in the film. The dialogue did draw me into the French culture which was interesting because I don’t speak any French. Even though I struggle to pinpoint the feeling or atmosphere of the film, I do think that something was captured even if it was just the Disney version of Paris and French Culture.

Business overview of Regent Seven Seas Cruises

Business overview of Regent Seven Seas Cruises Regent Seven Seas Cruises is an organization engaged in the cruise activities that was established in 1994, based in Genova, Italy. Currently, the liner operates three small size cruise ships including one expedition vessel, namely (1) the M/V Seven Seas Voyager, the (2) M/V Seven Seas Mariner, (3) the M/V Seven Seas Navigator and the (4) the Seven Seas Defender (expedition vessel). Regent Seven Seas Cruises have recently announced the addition of one more small size cruise ship which is scheduled to join the fleet in mid 2012. The cruise line operator is competing in the upscale, luxurious segment of the cruise industry and is offering cruises to more than 400 destinations around the world (RSSC.com, 2010). Regent Seven Seas Cruises vessels carry between 500 and 700 guests (depending on the vessels size) and all guests are accommodated in luxurious exterior suites with balconies. By offering an all inclusive experience and maintaining the crew to guest ratio between 1 to 1 or 1,3 (C ruise Luxury.com, 2010), the company has been nominated with numerous international awards by prestigious organizations and magazines such as the Conte Nast Traveler and the American Association of Hospitality Sciences, with the most recent awards that came in for 2010, (1) The International Star Award, (2) The Worlds Best Small Ship Cruise Line Award, (3)The Best Cruise Line Award, (4) The Favorite Cruise Company Award, (5) The Best Luxury Cruise Line Award, (6) The Best Premium Cruise Line Award, (7) The Six Stars Plus Award, (8) The Star luxury Cruise Award, (9) The Best Luxury Cruise Operator Award, (10) The Best Small Specialty/Cruise Company Award and (11) The Africas Leading Cruise Line Award (RSSC, 2010). The Author through this marketing plan conducts a situational analysis of Regent Seven Seas Cruises and moreover analyzes the liners Marketing Strategies, Financials and Controls that will consequently be the Key Success Factors for establishing the liner as the dominant cr uise line in the upscale market of the cruise industry. Situational Analysis In this Chapter the Author will conduct a situational analysis of Regent Seven Seas Cruises and more particularly will analyze (1) the market demographics, (2) the market needs, (3) the market trends and (4) the market growth. Market Summary Targer Markets The markets that Regent Seven Seas Cruises is targeting are the following: Luxurious Cruising Segment Premium Cruising Segment Luxurious Expedition Cruising Segment Market Demographics Geographics Regent Seven Seas Cruises has no preset geographic target area. The liner strategically deploys its vessels around the world and thereby is offering its customers several embarkation options between international ports of calls. That being said, the corporation is able to cater international customers across the globe. Luxurious vessels total passenger capacity is accounted for 22,355 berths, which is approximately the 5% of the world wide total cruise ship capacity. Luxurious cruise line operators during 2010 carried a 5,2% of the total passenger capacity that is approximately 1 million people. This number subsequently represents the population that Regent Seven Seas Cruises is targeting (Cruise Market Watch, 2010). It is interesting to mention that Regent Seven Seas Cruises with a total births count of 2028, carried approximately 90,000 guests onboard their six cruise ships during 2010. In other words this is a 9% market share of the luxurious cruise segment. Demographics Regent Seven Seas Cruises guests are equally distributed between males and females. The average age of Regent Seven Seas Cruises guests is 55+ however this percentage drops to 40 during Caribbean European seasons (RSSC, 2010). The average annual income of Regent Seven Seas Cruises guests is 389,000USD and net worth 4,9USD million (RSSC, 2010). An average of 58% of Regent Seven Seas Cruises guests come from North America, a 29% from the European Union, a 4% from South America, a 2% from South East Asia and the remaining 7% from Other areas (RSSC, 2010). 40% of brand new to Regent Seven Seas Cruises guests have never cruised before and have stated that would definitely repeat a Regent Seven Seas Cruise (RSSC, 2010). Behavior Factors Regent Seven Seas Cruises guests are typically well traveled, highly educated and elegant. They are looking for luxury, attention to detail, pampering comfort. They account quality and value over price and they are mostly interesting in enjoying the onboard cruise experience while developing new friendships. Market Needs Regent Seven Seas Cruises is providing an all inclusive experience onboard luxurious cruise vessels and seeks to fulfill the following crucial points that are critical for the customers satisfaction: High quality cuisine: Regent Seven Seas Cruises is famous for the top quality cuisine onboard their vessels. Regent Seven Seas Cruises constantly develops its high quality cuisine by contracting well known internationally recognized master chefs who are committed to prepare the finest dishes afloat. The top notch cuisine that Regent Seven Seas Cruises sustains has proven to be a crucial factor for the liners success and enables the liner in achieving total guest satisfaction. Strategically deployed itineraries: Regent Seven Seas Cruises is considered an innovator in masterminding itineraries as well as introducing new destinations that have never been visited by other cruise vessels. That is a major reason that guests are sailing onboard Regent Seven Seas Cruises vessels. High quality of service: Another advantage that the organization is sustaining is a wide pool of experienced and well trained service crew members. Those employees are eager to provide their guests unmatched service and have greatly contributed in the organizations total success. A major reason that customers remain loyal to the brand is the excellent and yet intimate services that are being provided while onboard Regent Seven Seas Cruises vessels. Market Trends The intense competition in the cruise industry is merely initiated due to the constantly changing trends. Every year innovating products appear in the market place, which are setting new barriers and thus making the completion fiercer. According to Andrew Adam Newman (2010) a new trend in the cruise industry, based on extensive research, is that nowadays guests are willing to travel alone as they are more eager to develop new friendships with their fellow cruisers. This new revolutionary trend will ultimately reorganize the cruise market, as organizations up to now were marketing their products based on the traditional travelling settings such as couples, families or groups. Another trend, according to S. Soriani, S. Bertazzon, F. Di Cesare and G. Rech (2009) is that cruising in the Mediterranean market has been gaining popularity the past few years and is currently ranking as the second largest destination in the world, following the Caribbean Isles. Regent Seven Seas Cruises will d istinguish itself by emphasizing in the needs of the single guests who are willing to travel alone and will tailor packages with reduced prices. Moreover the liner will introduce onboard entertainment programs that will aim to bring all singles together with an eye towards assisting the single guests in developing new friendships. At this point Regent Seven Seas Cruises will be unable to deploy additional vessels in the blooming Mediterranean Sea market, as the liner has released its 2011 2012 voyage itineraries and several guests have pre-booked their cruises. Market Growth The cruise industry is a constantly growing industry and cruise experts have reported that during 2010 the industry will hit a top record in terms of passengers carried onboard cruise ships. Considering the adversarial period that has devastated the global economy, the cruise industry keeps growing with a rate of about 7% every year. That is merely an outcome of the high value of cruising, as it has been proved by several scientific researches. The Cruise Line International Association (2010) recently stated that Unlike many other industries, cruising, with an impressive history of recession-resistance, had several advantages. These include vessel mobility and redeployment, ability to quickly adapt to change, effective expense management and, above all, a product with the highest perceived value for money spent. According to a research conducted by the Cruise Market Watch (2010) the luxurious segment of the cruise industry, which is the segment that Regent Seven Seas Cruises competes in, is expected to encounter a 30% increase in passenger capacity from 2008 to 2011. This major finding clearly indicates the increasing demand for passengers to travel on luxurious cruises. SWOT Analysis In the following section, the Author will illustrate the key strengths and weaknesses within Regent Seven Seas Cruises and will further analyse the opportunities and threats associated with the liner. Competition The contenders of the luxurious cruise segment are: Silversea Cruises, Crystal Cruise Line, Cunard Cruise Line, Seaborne Cruise Line, Windstar Cruise Line, Seadream Yachts Line and Paul Gauguin Cruises. The two main competitors of Regent Seven Seas Cruises are (a) the Silversea Cruise Line (b) the Seaborne Cruise Line which was recently acquired by Carnival Corporation PLC. Both competitors offer very similar products and aim into providing superior customer service. Both liners have followed cutting costs strategies which is a customer related disadvantage. The mentioned strategies that the Regent Seven Seas Cruises competitors chose to follow have resulted in a slight turnover of their loyal guests. Regent Seven Seas Cruises, with the proposed marketing plan, will aim and acquire those dissatisfied guests, while ensuring that costs are maintained in appropriate levels and the guest satisfaction remains unaltered. Product Offering According to an article n.d. (2010) Successful products are the key to market leadership and top-line financial growth. Unite your enterprise around product and process innovation. Unleash the hidden power within your product lifecycle by transforming your process of innovation. Regent Seven Seas Cruises has been always regarded as a product innovator in the cruise industry and it is proud to state that every single voyage marketed is a unique masterpiece (RSSC, 2010). Enhanced by partnerships with other luxurious brands the product has gained popularity over the years. Regent Seven Seas Cruises currently offers two products, that is (a) Luxurious Cruises and (b) Luxurious Expedition Cruises. Both products share attributes, such as an all inclusive experience, 21 days menu circle, high standards amenities, exterior suites with balconies and the highest ratio space to guest than any other cruise line including mega ships (World Choice Cruise Club, n.d). Furthermore, the expedition bra nd extension of Regent Seven Seas Cruises, is a strong product for the category and is dominating that segment. Regent Seven Seas Cruises, with an eye towards increasing bookings and thus revenues profits, will further amend its products by introducing the following: Onboard credit of 1000USD for each suite Non refundable, only for onboard spending. Reduced fares for air travel arrangements. Complimentary excursions while the vessels are in port (3 to 5 tours) Future cruises booked onboard will be reduced (by 30% to 70%). This will be examined in a case by case basis. Butler services for all guests as opposed to the current setting that only the owners Royal suites guests receive the mentioned service. Custom made voyages. Even though the liner has pre-set voyages, it will allow the guests to custom make their own cruise by choosing their embarkation port and their disembarkation port without being necessarily the ones advertised. That being said, guest will be able to embark ex. in the second day of the cruise and disembark ex. in the 5 day of the next cruise. The liner will introduce the above product enhancements considering the adversarial period that the cruise industry is currently encountering. Undoubtedly, the liner aims to provide the highest product value for money to its future guests, while reflecting flexibility and maintaining style and quality. Keys to Success Regent Seven Seas Cruises keys to success are: Innovation Attention to detail Custom made voyages Doing the extra mile Thriving for product improvement Pay attention to what the customer says Human capital commitment to the brand Personalized intimate service style Critical Issues Regent Seven Seas Cruises while aiming to increase bookings is conscious regarding keeping the product quality as original as possible, in accordance with the liners philosophy and core values. Unequivocally, a judgmental issue, as the liner sustains the biggest loyal customer base of the segment. Moreover, as revealed by extensive research, there is physical evidence that the customer demand for the product has been increasing thus Regent Seven Seas Cruises is aiming to increase its births count with an eye towards sustaining the almost 10% market share. The liner faces liquidity issues hence this is a major factor that should be attended as it will affect the liners future plans in raising capital for future projects. This can set the liner unable to anticipate with the future trends of the booming segment. The liner has maintained a respected profile towards its money lending institutions. Going forward with the future projects, the liner will need the support of such institutions . Nevertheless, due to the current economic situation and considering the liners liquidity issues, the liner might be forced to offer shares of the future projects to its lenders. Marketing Strategy According to Varadarajan, Rajan (2010) At the broadest level, marketing strategy can be defined as an organizations integrated pattern of decisions that specify its crucial choices concerning products, markets, marketing activities and marketing resources in the creation, communication and/or delivery of products that offer value to customers in exchanges with the organization and thereby enables the organization to achieve specific objectives. That said, in this chapter the Author will describe Regent Seven Seas Cruises Marketing Strategy by further analyzing the organizations (1) Mission, (2) Marketing Objectives, (3) Financial Objectives, (4) Target Markets, (5) Positioning, (6) Strategies, (7) Marketing Mix and Marketing Research. Mission Regent Seven Seas Cruises mission is to provide an unforgettable, experience to its guests while ensuring that sustains its leadership position the luxurious cruise segment. Furthermore the liner aims through its top quality product to attract more customers while ensuring that the loyal ones will return. The liner is committed To Elegance, Luxury and Gracious Hospitality (RSSC, 2010) and thrives to achieve perfection by being faultless. Marketing Objectives Regent Seven Seas Cruises marketing objectives are the following: Increase bookings by 15% during 2011 Maintain and expand the companys award winning profile Decrease advertising costs by 7% Financial Objectives Regent Seven Seas Cruises financial objectives are the following: Solving its liquidity issues by following clear cut/ cost efficient strategies Increase profits by 7% during 2011 Raise capital to finance a new building in 2012 Increase in onboard revenue through cross-department advertising Target Markets As discussed in chapter 1 the markets that Regent Seven Seas cruises is targeting are the following: Luxurious Cruise Industry Segment Premium Cruise Industry Segment Luxurious Expedition Cruise Industry Segment Even though Regent Seven Seas Cruises is competing in the luxurious segments of the industry will be making efforts to attract premium cruise line guests. With the proposed product amendments as explained above the product, even though luxurious will be affordable and more appealing to guests who are not willing to spend enormous amounts of money. While considering the all-inclusive experience that the liner offers, the suggested free shore excursions, shipboard credits, custom made voyages, butler services for all and the air-sea travel packages the liner will be able to attract guest from both luxurious premium cruise industry segments. Positioning Regent Seven Seas Cruises will position its redefined product between two categories, that is the Luxurious Premium cruise segments. Arguably, the product offered to the premium segment will be considered as expensive in comparison to the segments standards, nevertheless Regent Seven Seas Cruises marketing campaign will aim to illustrate the major renovations that the product encountered, thus gained value and could be now seen as an affordable luxury. Strategies The liner will position its products in the upscale market segments by seeking cost efficient strategies. This can be achieved by minimizing operating costs. The liner will strategically deploy its vessels around the world and will plan itineraries that are fuel efficient. Furthermore with unionized contracts and by outsourcing its human resources department the liner will aim to contract low-cost services employees from South East Asian countries who are famous for their superior abilities in service and eagerness to please the guests. Additionally, the liner will maintain its tradition of contracting European Officers who will carry the message of the liners European heritage and elegance. The outcome of the cost efficient strategy is projected to save over 10 million USD within the next six quarters. The liner will invest in its website by introducing a more user-friendly environment. Guests will be able to receive information about Regent Seven Seas Cruises travels and will be ab le to take a virtual tour of the various suite categories. The liner will further offer an online booking option where guests will be able to pre arrange their dining venues, their spa appointments and pre book their shore excursions. Lastly, the liner will market its newly shaped product through online, magazine and television advertisements by illustrating the advantages of a small luxurious cruise vessel. The liner recently contracted the famous Italian ex. actress/ model Isabella Rossellini. The model will serve as Regent Seven Seas Cruises ambassador and will be featuring in the new 200 page brochure (atlas) named Regent Seven Seas Cruises: Infinite Possibilities. This will be done in an attempt to emphasize in the elegance and sophistication of Regent Seven Seas Cruises by exposing the same physical characteristics that derive from the actress/ model. The brochure will be distributed to Regent Seven seas Cruises sailing partners agencies as well as to guests who have sailed w ith Regent Seven Seas Cruises in the past. The advertizing campaign the restructuring of the website are expected to cost 6 million USD. Marketing Mix According to Walter van Waterschoot Christophe Van den Bulte (1992)Of the many marketing mix schemata proposed, only McCarthys has survived and it has become the dominant design or received view. His 4P formula discerned four classes: Product, Price, Place, and Promotion, Promotion itself being split into advertising, personal selling, publicity (in the sense of free advertising), and sales promotion. The Regent Seven seas Cruises marketing mix is reflecting the following approaches according to the 4ps of marketing mix: Price: Pricing, in the cruise industry is competition based. Zeithaml, Bitner Gremler (2006) state that the approach is focusing in the prices that other firms are charging in the same market. Thus does not always imply that companies will be charging identical rates for their products or services. The competitors prices are used as a base and the company in order to price the products accordingly. The approach bares several challenges including the difficulty of small organization to make high margins. Nevertheless, Regent Seven Seas Cruises will be following the competition based pricing for the next 2 years, when the economy is expected to start its recovery. The main objective of the liner is to keep the vessels running in full capacity, thus making onboard revenues while covering operating costs. Product: The term product refers to the services provided by Regent Seven Seas Cruises. The services provided with the redefined product that Regent Seven Seas Cruises will market will reflect an innovating package, with many free amenities including 1000USD shipboard credit, several free shore excursions, discounts for future cruises and reduced air fares. Place: Regent Seven Seas Cruises is working towards re engineering its distribution channels. Currently, several contracts with travel agencies are being reviewed by aiming to support the redefined product. Regent Seven Seas Cruises aims to achieve excellence in the pre-cruise as well as past-cruise experience. Cruise experts state that the pre and past cruise experience is essential in achieving the total guest satisfaction. Thus travel agents play a catalytic role in it. Contracting reliable agents thus strengthening the distribution channels, the product will establish its position in the desired markets. Promotion: Regent Seven Seas Cruises will use several methods for successfully advertizing the product. Sales promotions, public relations and publicity will play a decisive role. Moreover, Regent Seven Seas Cruises will continue to pursuit excellence and thus keep receiving international awards which is the ultimate publicity that a liner can build on its marketing efforts. Marketing Research An advantage of the cruise business which has assisted the industry to remain healthy during turbulent periods such as the current economic situation is the services of CLIA (the cruise line international association) and is its commitment to ensure healthy competition. The association undertakes several researches/ surveys and publishes the invaluable findings to its members. Moreover the association exists to promote a safer industry and a healthy cruise vessel environment, while providing training for its travel agency members, and advertising the enhanced value, quality and unique experience of the cruise vacations. That being said, Regent Seven Seas Cruises as an active member of the association enjoys the luxury of this free marketing research. Nevertheless, the liner is an advocate of constant thriving for product improvement thus conducts its own research through surveying its customer base. The extensive valuable feedback that is given on a cruise by cruise basis, has enable d the liner to come up with the innovations that were discussed in the Product Offering point 1.4. Financials In this chapter the Author will describe the Financials of Regent Seven Seas Cruises. More specifically the Author will discuss the organizations Break Even analysis, Sales Forecast and Expenses Forecast and indicate how those activities reflect on Regent Seven Seas Cruises marketing plan. Break Even analysis The liner currently aims to 58% capacity in order to break even with the current services offered. In other words that is 1176 guests who are booked for an average price of 1000USD PPD (per person daily). In order to conduct a break even analysis for the redefined product we need to consider the additional costs that are associated with the project. The variable costs, are expected to encounter a substantial increase with the addition of the shipboard credits, partnerships with airlines/travel agencies as well as the free tours that will be offered. That being said after the introduction of the product the liner should be aiming to a higher number of bookings. The precise number will be determined following the analysis. The total cost of the shipboard credits is expected to range between 22m and 25m USD on a yearly basis and the cost of the free tours is expected to range between 10.5m to 12m on a yearly basis. Additionally, the essential contracts with airlines and travel agencies which are going to play a crucial role in the pre / post cruise experience are budgeted for 5m USD per year. The organizations current operating costs are 429m USD and will reach 471m USD with the addition of the extra costs. That being said the liner should aim to increase its daily pax count by 115 guests per day. This number represents an additional 5.6% to what the liner was breaking even in the past. Nonetheless, the product is expected to gain an invaluable popularity. Sales Forecast The organization feels that the newly defined product will play a catalytic role in resolving its liquidity issues thus sales will positively impact the organizations financial health. The organization will widen its horizons with its product by aiming to a broader audience hence bookings are expected to encounter a more than 20% increase. Expenses Forecast Table 4 summarizes the expenses forecast from 2008 to 2012. Undoubtedly, the organization in 2010 faced the most turbulent period of the past decade. The combination of financing the new project, the out of line expenses and the declining bookings forced the organization to report the greatest revenue dilution of its history. By focusing in cutting unnecessary costs the company aims to stop the cash haemorrhage. More over the new product will push the liner towards a fast financial recovery. Controls In this chapter the Author will discuss the controls of Regent Seven Seas Cruises. That will enable the organization to achieve the desired level of success of the new product. More specifically the Author will discuss the Implementation, the marketing organization and the contingency plan. Implementation Regent Seven Seas Cruises aims to implement the product in 4 steps. The first step includes sharing in house information. Employees will go through onboard/shore side training programs with an eye towards grasping the new product concept. Step two will include the review of the newly made partnerships. The liner should be 100% sure that the travel agencies will be able to support the product. Step three is the advertising. A big task that will be undertaken by BBDO one of the best advertising agencies in the world. Once everything is set, step four is the official offering of the new product. Each of those 4 steps will be a milestone for the Liner. The full implementation is expected to be completed by the end of the 1st quarter of 2011. Freedman (2003) says that The genius is in the implementation thus the liner will ensure that follows those steps accordingly with an eye towards a successful execution. Marketing Organization The organization that will be responsible for undertaking the heavy task of marketing will be BBDO. The mentioned organization has been a part in the success of Regent Seven Seas Cruises, as has been responsible for the liners past marketing campaigns. Contingency Plan Regent Seven Seas Cruises cannot afford not to succeed with the new product. Unfortunately, the high operating costs and other expenses have affected the financial health of the organization. Nevertheless, the liner is facing several other threads from the environment that operates. The recent mergers of its competitors are rather threatening and have made the competition in the luxurious segment very fierce. One of the greatest risks is visibility. The liner operates a small number of sea going vessels thus is not as visible in the market place as other liners are. That being said, the liner will invest on marketing campaigns which will enhance the organizations issue of visibility that faces. When worst comes to worst, the organization will be forced to liquidate the expedition part of its fleet. The mentioned brand extension, has enabled the liner to acquire new customers and is dominating the luxurious expedition segment of the industry. Nevertheless this brand extension has not been profitable as of yet. The last risk that should be taken at this time is to sustain extensions that are contributing in setting the organization financially weak. Regent Seven Seas Cruises (2010) Home [online] Available from: http://www.rssc.com/default.aspx (Accessed: 03 Jan 2011) Regent Seven Seas Cruises (2010) Destinations [online] Available from: http://www.rssc.com/destinations/ (Accessed: 03 Jan 2011) Regent Seven Seas Cruises (2010) News [online] Available from: http://www.rssc.com/news/ (Accessed: 03 Jan 2011) Cruise in Luxury (2010) Regent Seven Seas Cruises [online] Available from http://www.cruiseinluxury.co.uk/regent-seven-seas-cruises/index.html (Accessed: 03 Jan 2011) Cruise Industry Wire (2008) Articles [online] Available from: http://www.cruiseindustrywire.com/article43245.html (Accessed: 14 Dec 2010) Cruise Market Watch (2008) Luxurious Segment Growth [online] Available from: http://www.cruisemarketwatch.com/blog1/articles/luxurious-growth-in-the-cruise-segment/ (Accessed: 14 Dec 2010) Cruise Market Watch (2009) Regent Seven Seas Cruises [online] Available from http://www.cruisemarketwatch.com/blog1/ (Accessed: 03 Jan 2011) http://ehis.ebscohost.com.ezproxy.liv.ac.uk/eds/pdfviewer/pdfviewer?vid=1hid=5sid=9eed1ade-9bcd-4d5c-bf5a-c992b40eefd7%40sessionmgr13 Andrew Adam Newman (2010) The Power of One [online] Available from: http://ehis.ebscohost.com.ezproxy.liv.ac.uk/eds/detail?hid=3sid=6a4fd10c-22ba-469a-88a1-110da19c8b75%40sessionmgr14vid=1bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#db=buhAN=49489874 (Accessed: 17 Dec 2010) S. Soriani, S. Bertazzonz, F. Di Cesare and G. Rech (2009) Cruising in the Mediterranean [online] Available from: http://ehis.ebscohost.com.ezproxy.liv.ac.uk/eds/pdfviewer/pdfviewer?hid=3sid=27133875-83d1-4d9f-ae0b-a666dd0ff37a%40sessionmgr14vid=1 (Accessed: 17 Dec 2010) World Choice Cruise (2010) Cruise Lines; Regent Seven Seas [online] Available from: http://www.worldchoicecruise.co.uk/cruise-lines/regent-seven-seas-cruises/ (Accessed: 03 Jan 2011) Regent Seven Seas Cruises (2010) All Inclusive Value [online] Available from: http://www.rssc.com/regentexclusives/allinclusive.aspx (Accessed: 03 Jan 2011) Siemens (2010) Automation [online] Available from: http://www.plm.automation.siemens.com/en_us/Images/10737_tcm1023-3524.pdf (Accessed: 19 Dec 2010) Varadarajan, Rajan (2010) Journal of the Academy of Marketing Science [online] Available from: http://ehis.ebscohost.com.ezproxy.liv.ac.uk/eds/detail?hid=3sid=7b4fb127-16ad-4fb8-a8df-dbd3b791447b%40sessionmgr14vid=1bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#db=buhAN=48537001 (Accessed: 19 Dec 2010) Walter van Waterschoot Christophe Van den Bulte (1992)The 4P Classification of the Marketing Mix Revisited [online] Available from: http://ehis.ebscohost.com.ezproxy.liv.ac.uk/eds/pdfviewer/pdfviewer?hid=4sid=167615d0-747a-44ff-8793-85f0cc132807%40sessionmgr10vid=1 (Accessed: 20 Dec 2010) Bitner, M. J. Grembler, D. D. Zeithanl, V. A. (2006) Services Marketing; I

Human resources management: Lloyds TSB Group

Human resources management: Lloyds TSB Group INTRODUCTION A companys growth can normally happen in one of the two ways. Organic or inorganic growth. Merger and acquisition mainly results from inorganic growth. In the early 1990s, there was a great increase in the number of mergers and acquisitions in the banking industry. Lloyds TSB has recently grown through a further acquisition. By acquiring HBOS (Halifax/Bank of Scotland) plc, the Lloyds Banking Group has become the largest retail bank in the UK. Around half of all people in the UK (30 million) now bank with the Lloyds Banking Group. The group has the largest branch network of any UK bank and 140,000 staff. The acquisition also means that the new group has a broader range of expertise with multiple brands under its banner. It is a more diverse business, with stronger market presence in areas such as mortgages, insurance, finance and investments. With refer to this merger and acquisitions hold major organizational behavior challenges such as Change of Human Resources Management, Culture, Conflict and change within the organizational for managers at various levels of the firms involved. This paper attempts to chronicle the acquisition of HBOS bank by Lloyds TSB bank that tried to create the UKs leading financial services group. Unlike previously written papers that describe the performance of the firm before and after the acquisition, this paper focuses on the human resources management, culture, conflict and change issues involved in the acquisition before and after the acquisition is completed. This paper tries to explain the organizational behavior of the acquired banks personnel and what their expectations, fears, hopes, and beliefs are before and after the transaction takes place. 1.0 Background of Lloyds TSB Group Lloyds TSB is a leading UK based financial services group providing a wide range of banking and financial services, primarily in the UK, to personal and corporate customers. The main business activities are retail, commercial and corporate banking, general insurance, and life, pensions and investment provision. The Group has a large and diversified customer base and services are offered through a number of well recognized brands (Lloyds TSB, Cheltenham Gloucester, Scottish Widows), and via a unique distribution capability comprising one of the largest branch networks in the UK and intermediary channels. On January 16, 2009, Lloyds Banking Group plc acquired HBOS plc. In November 2009, The Bank of New York Mellon Corporation completed the acquisition of Insight Investment Management Limited from the Company. Lloyds TSB Group is quoted on the London Stock Exchange and is one of the largest companies within the FTSE 100, with a market capitalization of  £26.7 billion on 31 December 2007. At the end of 2007 total group assets were  £353 billion and the Group has nearly 70,000 employees. Total income for the 12 months to 31 December 2007 was  £18 billion with profit before tax totaling  £4 billion. The group activities are organized into three businesses: UK Retail Banking, Insurance and Investments and Wholesale and International Banking. Question (i) 2.0 Human Resource Management Human Resources Management (HRM) can play a very important role in the success of HBOS merger. HRM is acting an important source of the input while evaluating whether to go ahead with a given merger or not. According to Carter McNamara The HRM function includes a variety of activities, and key among them is deciding what staffing needs you have and whether to use independent contractors or hire employees to fill these needs, recruiting and training the best employees, ensuring they are high performers, dealing with performance issues, and ensuring your personnel and management practices conform to various regulations. Activities also include managing your approach to employee benefits and compensation, employee records and personnel policies. (Carter McNamara, 2009) 2.1Challenges faced by new organization 2.1.1HR policies HRM help in ensuring that the employees of acquired new organization remain motivated after the merger. According to the Fisher (1989), transfer of the HRM practices can be difficult in organizations with different cultures compared to transfer of other resources like technology, capital and others. But this does not deter the transfer of HRM practices. It is further important to differentiate between the requirements of various organizations and it is not necessary a uniform policy can be successful across the broad. After the merger, HR policies are directed focus at two directions. The first one, is to achieve integration and provide a good working environment through a good compensation policy and training programs. Secondly, the main objective of the HR policies is to meet broader objective like bringing about a culture change in the organization. According to Fisher (1989), immediately after merger there is focus to make the operations move profitability and productive, as a result to focus on restricting operations and cutting costs. One of the key tool applied is downsizing the workforce. So, new management uses merger an opportunity to implement some of the difficult decisions in both the acquired and acquirer organization. 2.1.2Changing new strategy The merger is essential to define new common strategies to align the new organization towards its new vision. According to Recklies (2001), the vision of the merged organization is one of the first issues to be addressed before merger stage of the process of the transaction. The Lloyds TSB is necessary to align the HRM strategy of the new organization with the MA strategy. According to Aguilera and Dencker (2004) the following conceptual tools have been used to identify the key HRM challenges in MA key: Resources- people and capital Processes- activities involved in converting inputs to output Values- employees mode of thinking Table 1: Comparison of various merger strategic based on certain conceptual tools in the new organization HR tools Overcapacity strategy Product/market Extension strategy Substitute to RD strategy Resources Reduce in manpower. Downsizing strategy is essential for achieving economic of scale. Reserve of manpower as the managers of the two organizations specializes in different function. Reserve of employees in order to facilitate sharing of technology and knowledge. Processes Processes are similar and not much changes are required. Processes are different and their integration is one of the key issues for the success in the merger. Training system can help in this regard. Processes of the participating organization are different and need to be aligned with the help of training to help on transfer of knowledge. Value Differences in values are not much different if the organization is operating in the same geography and market. Values are differences and should be integrated smoothly. Value is similar and can be aligned easily. 2.1.3 Structure issues Due to the acquisition with HBOS, this is an important decision to be made by HR during the integration of the merger is determination of the management structure. According to Anderson (1998), this is a decision that should be made as soon as the deal for the merger is signed by both the parties to avoid confusion among the manager about their roles in the new organization. A centralized structure with well defined relationships is necessary in order to enable quick decision making and accountability among the managers. Conflicts are likely to occur while designing the organizational structure due to the assignment of positions in the hierarchy. This can be prevented to certain extent by ensuring the managers from both the organizations are present in the different layers of the organization. The determination of the hierarchy of the organizations should be purely based on the merit. 2.1.4 Leadership issues After the merger, a new clear leadership will be appointed. These appointments are subject to formal FSA approval and will become effective upon the completion of the HBOS acquisition. (Source from Lloyds TSB press release) According to Sitkin and Pablo (2004), a clear leadership has a positive impact on the employees of the organization. Leadership includes the individual leader of the organization at the top and both the top management. According to De Georgio (2003), the management is likely to face the barriers while deciding the leaders of the organization: Lack of time Lack of information about candidates from the other organization Culture conflict Split in the differences in culture, the leader should be able to communicate the mission, values and vision of the organization successfully to the employees. 2.1.5 Downsizing and persisting key talent The merger usually results to redundant people. The objective of the new entity is to persist with the most capable person regardless of the original company they belong in. The process is not based on the objective measures and fairness it could change the attitude of employees towards the merger and employees may not look at it favorable. This will make employee focus on their personal job security and worries rather than on the larger organizational objectives. The management is reluctant to communicate with the employees of these issues in before merging stage. Any failure in the communication or vague communication will makes the employees uncertain about their career and future role in the organization. They may seek other information source like informal communication and rumors which has a very negative impact on their performance and also will increase the anxiety. The only way to solve this matter for the management is to open a frequent channel of communication with the employees. Regular and honest communication can stabilizing the effect on the employees. For more effective in the communication, the management should address the issues that are most relevant to the employee such as layoffs, compensation, change in benefits and change in responsibilities. 2.1.6 Culture integration issues The new organization will faced culture integration issue. Where, this is the toughest matter that companies face in merger is the two different cultures. According to Bowick who lead the HR through the HP-deal merger deal day its critical to get people speaking the same language. For instance, discovered the people at both organizations were using the term customer solution, but it meant different thing to each of them. In order to solve culture integration, HR management needs to be the first to identify the disconnexion and get discussion. The role of HR in the whole merger process has undergone changes in given the failures in number of deals that due to problems in cultural integration. (Bowick, 2002) The key role of the HR manager will face after merging phase is to identify the mission, vision, values and culture that the organization plan to implement. These activities of HR manager in the integration process is include the aligning and defining employees with the strategies vision, developing effective communication channel, integration philosophy, conflict management and defining uniform HR practices across the whole entity. The HR managers need to make a proper assessment of the new organizations culture. There is also a trend that the HR executive needs interviews with the senior management of the new organization to evaluate the leadership qualities. HR Executive also need to create a profile of the best practices of the organization and compare it with their own staff to identify similarities and differences. Besides that, HR executives also need to identify common points in the two culture from where they can base the whole process of the integration after the acquisition. 2.1.7 Conflict management Conflict is likely to occur almost the employees in the after merging phase. HR manager need to keep in place on conflict resolution and escalation plan. It is also responsible for organizing training the managers in conflict management. Conflict can often arise due to culture differences, control, structure, not clear demarcation of role and responsibilities, organizational hierarchy and miscommunication. Through these issue of conflict resolution will be part of the integration plan the HR should be ready for contingencies. Question (ii) 3.0 Culture Organization can be conduct in many ways such as culture, virtual, organism, brain, political system and so on. Organizational culture is the first issues that they need to consider to acquisition HBOS. Organization culture refers to the general culture within an organization, and is always also referred to as corporate culture, though that isnt the best description since a large non-profit organization or charity could also have its own organizational culture even though they are definitely not corporations. Gareth Morgan has described organizational culture as: The set of the set of beliefs, values, and norms, together with symbols like dramatized events and personalities that represents the unique character of an organization, and provides the context for action in it and by it. (Morgan, 1997) Figure 1- Ways of seeing an organization (2006 p.139 fig.5.4) Brooks claims there are many ways of seeing an organization. Organism Virtual Organizational is aà ¢Ã¢â€š ¬Ã‚ ¦. Brain Culture Political System Machine The Lloyds TSB takeover of HBOS is not only means merging of two different financial organizations but also an acquisition of two different cultures. The new management have to be ready to facing new challenges when the two organisations are merging. Bicultural audit is important for the merging of two organisations culture. This audit produces data for starting work platform, strategy required for successful merger. The three types are as follows: Identification of cultural gap- Is comparing the values, vision and management behaviour for both companies, this phase recognizes the gap. Analysis of cultural gap- This phase brings out the similarities and dissimilarities between the two organizational cultures. Culture bridging- Refer to the basis of the above two informations the data management team can start the bridging of culture process.(Bicultural Audit, by Richard Cook) 3.1 The Cultural perspective: According to Brooks I (2006 p.140) Culture and organization can be viewed as an iceberg, a metaphor which suggests you to see on the surface masks a much deeper, mystical and powerful reality. Lloyds TSB HBOS It seen that though Lloyds TSB, they have merged with many companies in previously, they were all similar culture so that the original culture of Lloyds TSB is still stayed undiluted. (Source: Company Corporate Responsibility Review 2007, VAULT Employee Satisfaction Surveys and Media Articles) Lloyds TSB is based on Artifacts: Recruit talented people through tough selection procedure. Customer oriented. Employees rewarded on the basis of client satisfaction. Create framework for employee clear learning and future needs. Provide personal development programs for employees. Their Anglo-Scottish merger earlier between Halifax and Bank of Scotland however it seems have resulted in dilution of both cultures. (Source: Company Corporate Responsibility Review 2007, VAULT Employee Satisfaction Surveys and Media Articles) HBOS is based on Values: Market savvy. Younger. Mortgage expertise. Rewards-oriented company. 3.2 Type of Culture between Lloyds TSB and HBOS Lloyds TSB HBOS Lloyds TSB is based on role cultured: Produce more output in good environment. Strong banking system. HBOS is based on task cultured: Focused on goals. Work in team. It seems there are cultural differences between Lloyds TSB and HBOS, due to these culture differences it can make misunderstandings, fuelled emotional reactions, and conflicts. This can conduct to negative attitudes by the key top managers and be a major obstacle to the successful integration of the two organizations. Cultural differences will appear to be a critical factor in creating such an atmosphere and obtaining peoples cooperation. Figure 2: As per Deal Kennedy Feedback-Rise Model: High Risk HBOS High Risk High Feedback Bet your company culture High Risk Lloyds TSB -Low Risk -High Feedback -Process driven culture Feedback High As per Hofstedes study model (Source: Social Responsibility Report 07/08) Lloyds TSB HBOS Power distance High-Disciplined Low-Acceptance of responsibility Uncertainty Avoidance High- Precision Low- Basic innovations Collectivism vs. Individualism High-Employee commitment Low- Management mobility Masculinity vs. Feminity High-Mass production, efficiency and bulk chemistry Low- Personal service, custom made products and biochemistry Long vs. Short term orientation High- Developing markets Low- Fast adaptation 4.0 Conflict Is process that begins when an organization or party perceives differences and opposition between itself and another organization or party about interest and resources, belief, values or practices that matter to them. According to Gareth R. Jones and Jennifer M. Georges, conflict is the discord that arises when the goals, interests or values of different individuals or groups are incompatible and those individuals or groups block or thwart one anothers attempts to achieve their objective. (Gareth R. Jones and M. George, 2008) 4.1 Positive of conflict 4.1.1 Clarification of view The Boards of HBOS and Lloyds TSB believe that the Acquisition is a compelling business combination which offers substantial benefits for shareholders and customers. There is a clarification of view in the Acquisition is accelerates to build the UKs leading financial services company by focusing on growing sustainable earnings streams, based on deep customer relationships. 4.1.2 A chance for people to test their capabilities The group has excellent breadth and balance with strong positions in Retail, Corporate Banking, SME Business Banking and Long Term Savings. The group will have a substantial direct personal customer base and the means to unlock the significant commercial opportunities offered by Lloyds TSBs and HBOSs. The combined group will benefit from a portfolio of strong and trusted brands including Bank of Scotland, Halifax, CG and Scottish Widows. With these strong trusted brands, customers have more confident to choices or try the different products that the new organization offers. 4.1.3 Long-standing problems brought to the surface and resolved Normally, cost synergies savings are always a long-term issues for organization to solve, with the merger with HBOS will lead to an additional contribution to earnings before tax from cost synergies significantly in excess of  £1 billion per year. 4.1.4 To produce better idea The Acquisition brings together two of the leading retailers in UK financial services, with strengths in customer relationship management, product design, branch sales processes and in telephone and internet banking through gain sustainability competitive advantage in banking industry. 4.2 Conflict comparison between Lloyds and HBOS 4.2.1 Differences in perception Lloyds TSB Remains to grow the business through developing long-term customer relationships and building customer franchise. HBOS Delivering growth in profits to its many shareholders and transparent, fair, value-for-money products and services to its customers. Positive Argument Perception is the process of acquiring, interpreting, selecting and organizing sensory information to achieve the organizational goals. The important of perception is to find innovative solution for the problems, to leverage creativity and motivation the higher plateau of thinking, to help of perception, habits and attitudes will get changed and can find solution the most difficult problems. Negative Argument Lloyds TSB and HBOS may have different motives on perception going such as increasing market share, achieving economic of scale, entering new market, acquiring new technologies, warding off threats of hostile takeover and diversification. Different perception might cause the failure in Merging. 4.2.2 The Nature of work activities Lloyds TSB HBOS Its main business activities are Retail Commercial and corporate banking General insurance and life Pensions and investment provision. The HBOS Groups products and services can be categorized into the following business divisions: Retail Corporate Insurance Investment Strategy International Treasury and Asset Management. Positive Argument The merge of Lloyds TSB and HBOS were similar nature of working activities so there is no much changes of the organizations business or activities. In might change in the staffs working activities such as changing department, office and so on. With this change, staffs will beneficial in changing new working environment where some of the staff had feel bored, inefficiency with the current position. Secondly, staffs are able to learn new skills in the new working place. Negative Argument Change nature of activities will change characteristics, beliefs, values, and expectations. Some of the staff will have demanding in the salaries, position, rewards and so on. Besides that, changes a persons nature of working activities might waste time because the person might not have the skills or confident with the department they change it need to take time to learn. 4.2.3 Role Conflict Lloyds TSB HBOS And despite its black horse logo, Lloyds TSB is more of an old nag, following the market and paying poor rates to long-standing customers. Lloyds TSB, on the other hand, markets decent-sounding accounts to new savers but then closes them, often paying dreadful rates of interest to those still stuck in them. In Lloyds TSBs subsidiary Cheltenham Gloucester has complicated accounts which dock interest when you take money out or limit you to a certain number of withdrawals a year from an easy access account. Halifax has a reputation as an innovator when it comes to savings accounts its behavior can still hark back to its building society roots as it balances the interest of savers and borrowers. For instance, Halifax was among the first to offer a regular savings account paying a top rate of interest. Halifax makes a great effort to persuade its savers to move from old accounts to better-paying ones, and has been a leader in trying to reunite savers with old, forgotten accounts. Positive Argument: Role is an important process functional in an organization. May increase efficiency in process and product and services and gain competitive advantage in banking industry. Negative Argument Changes in role for both organizations will have negative impact such as inefficiency structure, lack process, take longer time than previously, and change in new rules and regulation and so on. 4.2.4 Departmentalism and specialization Lloyds TSB HBOS Lloyds TSB Corporate Markets is one of the UKs leading providers of corporate banking, supporting businesses with an annual turnover in excess of  £15m. We provide specialized financing to a range of industry sectors. Some of these services include: Cash management and payments, Foreign exchange and risk management, Loans and bonds, Trade finance, Structured investments. It is about integrating business activities so that HBOS acts as a good corporate citizen and meets the expectations of its stakeholders: colleagues, customers, shareholders, Government, the media and society. Included amongst the activities that HBOS aim to integrate are: Marketplace products, financial literacy, inclusion promoting the interests of shareholders and customers; dealing fairly with suppliers. Employment total reward, diversity, wellbeing how HBOS aim to attract and retain the best workforce. Community community investment, volunteering, sponsorship how HBOS manage our relationship with society in general. Environment responsible resource stewardship, etc. managing organizational environmental impacts effectively. Positive Argument: Departmentalism and specialization is a structures and the performance of the respective firms. By working in departmentalism and specialization, the staff in Lloyds TSB and HBOS are able to work efficiently through their skills, knowledge, professional and interest. Negative Argument Failure on departmentalism and specialization, the organization will not perform well, loss on business profit, lack of efficient, organization collapse, in a mess daily function and so on. 4.2.5 Limited Resources Lloyds TSB HBOS Branches: 1,900 Employees: 70,000 Customers: 16 million Savings: Lloyds is the UKs fourth largest saving provider. Retail saving balance:  £65 billion Revenue:  £18 billion (2007) Profit:  £4 billion (2007) Branches: 1,100 Employees: 72,000 Customers: 22 million Savings: HBOS is the market leader Retail saving balance: £139 billion Revenue:  £21,291 million (2007) Operating income:  £5,149 million (2007) Profit:  £4,109 million (2007) Positive Argument Mergers and acquisitions generally succeed in generating cost efficiency through the implementation of economies of scale. It may also lead to tax gains and can even lead to a revenue enhancement through market share gain. With refer to the acquisition; Lloyds TSB could achieve cost saving from the  £1.5 billion a year. Negative Argument In order to achieving revenue and cost synergies, Lloyds TSB and HBOS will face the conflict problems such as reduces 20,000 redundant staff, 164 branches network to close. 4.3 Conflict challenges faced between Lloyds TSB and HBOS are as follows: Lloyds TSB HBOS Job insecurity due to recession Financial crises in the market Searching for new investors Quick decision on merging with HBOS Financial crisis Fund raising from the whole sale market Misleading interview Clearing the picture about the organization 5.0Nature of Organizational Change in Lloyds TSB and HBOS Is refers to the overall nature of activities, such as their extent and rate, that occurs during acquisition that aims to enhance the overall performance of the organization. The activities are often led by a change agent, or person currently responsible to guide the overall change effort. The activities are often project-oriented and geared to address a current overall problem or goal in the organization. Besides that, organizational change also involve in external and internal environment of an organization is in a state of constant change. The organization has to re-adjust itself to this changing scenario in order to sustain competitive advantage in the market. 5.1 External forces of change External forces of change create from outside the organization. This is because these forces have global effects; they may cause an organization to question the essence of what business it is in and the process by which products and services are produced. There are four key external forces for change such as: demographic characteristics, technological advancements, market changes, and social and political pressures. 5.2 Internal force to change Internal forces to change are come from inside the organization. These forces may be subtle, such as low morale, or can manifest in outward signs, such as low productivity and conflict. Internal forces for change also come from both human resource issues and managerial behavior. 5.2.1Human Resource issues This issues stem from employee perceptions about how they are treated at job and the match between individual and organization needs and desires. 5.2.2Managerial Behavior Excessive interpersonal conflict between managers and their subordinates is a sign that change is needed. Both the manager and the employee may need interpersonal skills training, or the two individuals may simply need to be separated. 5.3 The stage of Organizational Change in Lloyds TSB and HBOS According to Robbins (2003), a well-known approach to managing change, that requires people to go through three separate processes, is called Lewins Three-Step Change Model. Lewin developed the threeà ¢Ã¢â€š ¬Ã¢â‚¬Ëœstage model of planned change which explained how to initiate, manage, and stabilize the change process. The three stages are unfreezing, changing, and refreezing (p. 564). Figure 3: Movement of an organization from a status quo to a desired state The first transition step is unfreezing, requires a personnel to say goodbye to the way things used to be. The managers must understand that their employees are being asked to give up tasks and processes that have made their previous successful in the past and all the emotional and resistance factors will kick in if enough time is not allotted for this step. The second step is movement, when everyone shifts into neutral. The employees in the organization may have given up their old ways of accomplishing tasks, but they may not quite ready to start using the new process. Employees may seem a slight uncomfortable and there is often confusion. Managers have to manage movement step carefully if not the staffs may try to revert back to the old process. A comparison for unfreezing and movement differences is provided at below. The final step is refreezing, when everyone moves forward and starts accomplishing tasks in the new manner. Again, the great care must be taken when managing this st ep to identify resistance and prevent personnel from going back to the original process. Figure 4: The differences between unfreezing and movement Table: (a) An organization before the change; the Change Group is inactive (b) O Nanotechnology: An overview Nanotechnology: An overview Abstract Nanotechnology has been an important scientific topic for future studies since 1959. ‘Nano derives from the Greek word nanos meaning a dwarf, term strickly for size and not chemical composition. According to recent toxicological studies nanoparticles are any particle less than 100 nm in at least one dimension, classified as natural, anthropogenic or engineered in origin. Nanomaterials are a major trend in medicine. These help deliver medications in a specific target, this is known as Nanomedicine. Another study of the impact of toxic nanoparticles is Nanotoxicity. This later one depends in the future understanding of the toxicity of nanomaterials depend on technological innovations and scientific results stemming from enhanced research and discovery in nanotechnologies. The communication between different areas in science to aid in the study of nanoparticles risk assessment, and toxicology. There are international efforts to study nanotoxicology. Therefore there is a high demand for research, on the effects of nanoparticles. The Amara Law is an advice to that as time pass when humans use the nanotechnology there increase in nanowaste. The interactions between nanoparticles and harmful environmental chemicals may lead to unique exposures and health risks. The research should focus in the merge between the nanoparticles and the environment. Therefore t here are developing laws to be applied for better research the better risk assessment. Regulations for efficiently develop useful and well-planned studies, and future recommendations to manage nanowaste. Nanotechnology is an applied science, growing by the creation of nanoconstructs and the presence of nanoparticles. This derived from nanoscience that is the science of the usage of materials in the nanometer scale. Nanoscience and nanotechnology developing areas of scientific interest in the entire world and have already become key for research and development (Piotrowska G et al. 2009). Nanotechnology has been an important scientific topic for future studies since 1959. According to Richard Feynman, â€Å"Theres Plenty of Room at t the Bottom,† a presentation that is possible to manipulate matter at the atomic and molecular scales (Hardman R. 2006). Nanoparticles are nanotechnology products, these accumulate creating waste. Nanoparticles are necessary for new medical advances. Studies are currently being done as a result of their impact to the environment. Therefore another subsection of nanotechnology emerges nanotoxicology. There is high demand for studies in risk assessmen t have led to cross communication among physical science and biological science scientists, and recent laws and regulations regarding these small particles. These nanomaterials have novel properties, and a great potential in becoming biologically active, that can lead to a environmental contamination (Friedrichs S, and Schulte J. 2007). Nanotechnology the enabling technology, that involves materials at the nanoscale. ‘Nano derives from the Greek word nanos meaning a dwarf (Piotrowska G et al. 2009). The term Nano is strickly to size and not chemical composition in terms of nanoparticles (Oberdoerster G et al. 2005). According to recent toxicological studies nanoparticles are any particle less than 100 nm in at least one dimension, classified as natural, anthropogenic or engineered in origin (Moreira S et al. 2009 ) , (Kanno S et al. 2007), (Piotrowska G et al. 2009),( Bà ©ruBà © K et al. 2007),(Oberdoerster G et al. 2005). Because of the small size these particles are toxic, as a result of their greater surface area. Their toxicity of remains widely unknown and still poses concerns, due to the peculiar characteristics of materials in the nano-size range (Kanno S et al. 2007), (Bregoli L et al. 2009). The most common nanoparticles present in the environment are combustion derived nanoparticles, from an anthropogenic source (Oberdoerster G et al. 2005), (Bregoli L et al. 2009). Nanoparticles are incorporated in many products from pharmaceuticals to catalysts. As an example, in 2 002 an indium tin oxide nanopowder manufacturing facility was launched by Samsung, used in the production of flat panel displays based on liquid crystals. Therefore the silver nanoparticles and carbon nanotubes now have the widest range of applications (Piotrowska G et al. 2009), (Balbus J et al. 2007). The expansion of the nanotechnology, resulted in further classification of nanoparticles in size, shape, charge, chemistry, coating and solubility (Elliott KC. 2007). Some examples of nanoconstructs are carbon nanotubes, fullerene, carbon derivative, quantum dots, and manufactured nanoparticles. Fullerene NanoCarbon60: Started since 1985 these are composed of 60 carbon atoms named Buckyballs o fullerenes, this discovery from Buckminster Fuller (Piotrowska G et al. 2009). This nanoparticle induces lipid peroxidation, this according to a study in fish. The investigation included that it also induces oxidative stress, and upregulate genes related to the inflammatory response and metabolism, and that nanoC60 releases oxyradicals in in vitro systems, or act as an oxyradical scavenger (Zhu S et al. 2006). These carbon materials including nanotubes are popular in consumer products since 2006 according to the Nanotechnology Consumer Products Inventory (Friedrichs S, and Schulte J. 2007). Carbon Nanotubes and Asbestos: Started since 1991, these were synthesized, found to be 100 times stronger than steel. The unusual heat and conductivity characteristics of the nanotubes are important to further developing of new technology (Piotrowska G et al. 2009). Both asbestos and carbon nanotubes are consider to have major carcinogenic potential, they both act as needles to the cell membranes and cell walls (Moreira S et al. 2009). The asbestos fibers split lengthwise been in a size smaller than the nanosized particles. Quantum Dots QD: These are the semiconductor nanocrystals with special properties applied in biomedical imaging and electronics industries. Because some these have fluorescent properties for biomedical imaging, also there are targets specific biologic events and cellular structures, such as peroxisomes, DNA and cell membrane receptors (Hardman R. 2006). This aids drug delivery and the advance in nanomedicine. For example, Nano selenium is one of the major components of Quantum Dots outer covering, there is a study in Makala Fish that studies the concentrations of micro and nano selenium in the Liver and Muscle. However the compound of selenium such as Sodiumselenite, Selenomethinine, and methylselenocysteine have greater toxicity impact than elemental nanoselenium(Li H et al. 2008). Then nanoparticles had a greater coverage. Manufactured Nanoparticles -Titanium Dioxide and Silver Nanoparticles: Silver particles are use in fridges to avoid growth of saprophytic bacteria and fungi. These particles behave as copper nanoparticles, these nano-biocides can become even cheaper in the next few years. Another nano-biocide is titanium dioxide used to protect glazing. There are studies that focus in Titanium Dioxide.These nanomaterials have greater access to the micrometer size pores in plants since nanoparticles have a greater possibility of fitting through micropores, then this allows an accumulation in the xylem structure, eventually blocking the continuity and disturbing or destroying the function of the xylem (Seeger EM 2009). The willow tree study presented that before the nanoparticles get through the xylem pores, there is some sedimentation then blocking the passage through the micropores (Seeger EM 2009). Consequently, more studies are required this TiO2 is in contact with humans through the sunscreen, acc ording to a british study done in 1997; contribute to the formation of free radicals in skin cells and in this way damage DNA. This can result in mutations further leading to modifications of the structure and function of proteins (Piotrowska G et al. 2009). Combustion Derived Nanoparticles CDNP: Nanoparticles area a threat when inhaled, because of the large surface area they are linked to health effects and respiratory toxicity h. These combustion-derived nanoparticles are thought to be the most potent component of the air pollution cocktail (Oberdoerster G et al. 2005), (Bregoli L et al. 2009), (Elliott KC. 2007). Their toxicology is used to predict the health outcomes in humans following exposure to manufactured nanoparticles, there is necessary to understand the toxicity to reduce occupational and environmental exposure (Bà ©ruBà © K et al. 2007). These emissions are considered to be carbon based aerosols nanoparticles as a result of incomplete combustion, as well as lead compounds. Because of these cars are equipped with catalysts, a couple of years ago platinum nanoparticles, with dimensions in the range 0.8-10 nm, are released from car catalysts during their life-time. Then newer catalysts were introduced by pioneering company M azda. Not long ago is found that additions to fuel of Aluminium or Aluminium Trioxide nanoparticles, aids to the fuel properties (Piotrowska G et al. 2009). The detrimental health effects of inhaling fine aerosols were recognised as early as the 4th century BC (Oberdoerster G et al. 2005), (Friedrichs S, and Schulte J. 2007). Since this being acknowledge various attempts to minimize exposure have been done. These particle size of aerosols are known to influence the deposition region in the lungs and translocation potential to the organs, e.g. the inhalable fraction (which can enter the respiratory tract), the thoracic fraction (capable of penetration to the airways below the larynx, smaller than 10 lm) and the respirable fraction (particles smaller than 4 lm) penetratingbeyond the ciliated airways to the gas exchange region of the lung (Piotrowska G et al. 2009). Regular particles affect upper respiratory tract, fine particles affect lower respiratory tract, and ultrafine particles or nanoparticles affect distal respiratory tract. The nanoparticles get stuck to the alveoli and cause problems. †Current and historical epidemiological and toxicological investigations with airborne nanoparticles are viewed as the pioneering nanoparticle for the expansion nanotoxicology, the major portal of entry into the human body for nanoparticles is via inhalation into the respiratory system† (Bà ©ruBà © K, et al 2007). Nanoparticles come in contact with the skin, then transported to the lymph nodes, then most are excreted via feces. Other ways for these tiny particles to get in are by blood circulation then these end up in the liver, and from there are distributed throughout every organ in the living organisms (Oberdoerster G et al. 2005), (Li C et al. 2009) . The skin is the great barrier against the nanoparticles for the new medicine the only way the particles enter the body effectively is through injection, for rapid release. The nanomaterials develop for medicinal purposes have been under development for many years. Nanomaterials are a major trend in medicine, these help deliver medications in a specific target, this is known as Nanomedicine (Oberdoerster G et al. 2005), (Balbus J et al. 2007). Some of the nanomedicines have a combination of properties for example a useful combination of lipophilicity and hydrophilicity so that they have some solubility in an aqueous environment, but are sufficiently hydrophobic to partition through membranes. These properties mean that they distribute all over the body fairly rapidly via the circulation and by diffusion through tissues and cells (Garnett M, and Kallinteri P. 2006) , (Oberdoerster G et al. 2005). Nanomedicines must be well tested before they enter in the hands of consumers. These enter the environment and have ecotoxicological effects therefore a new subsection of Nanoscience have emerged Nanotoxicology. The study of the impact of toxic nanoparticles, or simply Nanotoxicity. This is more complicated than expected, therefore there is a great need for further investigation for fundamental research and practical applications of nanomaterials. Therefore, further supportive and extensive researches are warranted; the study of the interactions of nanostructures with biological systems with an emphasis on elucidating the relationship between the physical and chemical properties (e.g. size, shape, surface chemistry, composition, and aggregation) of nanostructures with induction of toxic biological responses (Moreira S et al. 2009), (Oberdoerster G et al. 2005), (Balbus J et al. 2007), (Hardman R. 2006). Nanotoxicological research is in its infancy and the implementation of test standards and commercialisation of appropriate safety control systems can take several years (Friedrichs S, and Schulte J. 2007), (Marquis B et al. 2009) . The future understanding of the toxicity of nanomaterials depend on technological innovations and scientific results stemming from enhanced research and discovery in nanotechnologies, and conventional knowledge about exposure assessment, fate and transport, and current computer models is not necessarily applicable to nanoparticles(Balbus J et al. 2007), (Elliott KC. 2007), (Friedrichs S, and Schulte J. 2007), (Marquis B et al. 2009), (Piotrowska G et al. 2009). The improved study methods for rapid testing and efficient nanotoxicity assessments. Because there is a need to study the potential of nanoparticles to carry toxic chemicals that are man made or those found in the environment. For example fullerenes or nanoCarbon60 is a major threat to marine or aqu atic ecosystems, these particles are insoluble in water (Friedrichs S, and Schulte J. 2007) . This C60 is mixed with Tetrahydrofuran that is use as a vehicle solvent. The combination generates a yellowish adjacent C60. This is the main reason why there is potential that toxicity result from the presence of THF in between the adjacent nanoC60 and THF degradation products (Friedrichs S, and Schulte J. 2007). There is a need for more research other than the traditional invitro using tissue samples but the actual use of in vivo organisms to study the life cycle of nanoparticles. The In vitro toxicity assessment faster, cheap, and minimum ethical concers. In another hand, in vivo life cycle is accurate in assessing nanotoxicity. This life cycle study is base in the different characterizations of the nanoparticles, and relation with the environment where exposed (Fisher HC, and Chang WC 2007), (Marquis B et al. 2009). The nanoparticles have an important role in driving cellular responses related to oxidative stress, so extracellular levels should also be considered (Elliott KC. 2007), (Balbus J et al. 2007), (Oberdoerster G et al. 2005). Therefore, new studies permit the mapping the effect of the toxicity of nanostructure, allowing for the development of predictive models of nanostructure toxicity. However, because of ethical regulations the transition animal to humans still far, as a result of ethical laws and regulations regarding human testing, if allowed nanotoxicology could greatly improve the degree of confidence on the safety of nanomaterials for diagnostic and/or therapeutic strategies in humans (Bregoli L et al. 2009) . Further studies lead to required information so responsible regulatory decisions could be made. Despite this increase in the prevalence of engineered nanomaterials, the field of nanotoxicology has formed in response to this lack of information to be applied when conducting research studies (Bregoli L et al. 2009), (Fisher HC, and Chang WC 2007), (Marquis B et al. 2009). Nanotoxicology is dependent of analytical methods for future classifications of nanomaterials as well as their effects on in vitro and in vivo studies (Marquis B et al. 2009). Moreover, there is currently a small amount of investigation dealing with the impact of toxicity of nanoparticles. There is a future focus on nanoparticles toxicity in the molecular level leading to cellul ar oxidative stress. The technology boom raises an important question: what is being done to address the environmental risks associated with nanotechnology (Piotrowska G et al. 2009), (Garnett M, and Kallinteri P. 2006). So Nanotoxicologists could build a program to promote a safe and profitable nanotechnology (Elliott KC. 2007). The promotion of safe nanotoxicology started by a specific sub classification of nanoparticles, for example Quatum Dots. These are sub classified by inherent physical, and chemical properties, and environmental impact; the particle size, functional groups, and oxidative properties to establish the toxicity (Hardman R. 2006). The safe nanotechnology is achieve by following the main causes of nanoparticle toxicity (1) Due to chemical toxicity of materials from which they have been made. (2) Due to their small size: nanoparticles may stick to cellular membranes and enter the cells. (3) Due to their shape: e.g. carbon nanotubes can easily pierce cell membrane (Piotrowska G et al. 2009). According to Friedrichs S, and Schulte J. in 2007, acknowledge that by June 2005 the International Standard Organization launched a Nanotechnology Committee, that focus in the standardization of the nanotechnologies. In the past there were early warnings against the effects of manufactured nanoparticles from commercial products and new-generation-waste. Therefore new studies are necessary for the recognition of biological effects of nanoparticles in the environment, and creation of the bases of nanobiomonitoring (Piotrowska G et al. 2009). This nanomonitoring must be started before the Nanowaste accumulation that will be present in the near future and reduce ecotoxicological problems. There is a high demand for the appropriated risk assessment, this affecting global organizations in order to protect both their staff, clients, and customers. However, a cross disciplinary communication is required, this in the collaboration of researchers from different disciplines. For example communication between physical chemists that have knowledge in classification of materials, biologist with knowledge of the ecosystems and biological systems, and toxicologist to merge both skills to study the toxicity of these nanomaterials (Balbus J et al. 2007), (Friedrichs S, and Schulte J. 2007). For example analytical chemists in nanotoxicology, help in the classifications of future nanomaterials and particles. Some of their techniques are electron microscopy, this helps to study the accumulation of bioparticles(Marquis B et al. 2009).Then nanotoxicologist benefit from the intergration of both physical and biological sciences. The toxicologists discover that analytical chemists can develop assays that are both sensitive and selective for any species or cell function affected by nanoparticles(Wittmaack K. 2007). There are many scientific disciplines working together to study nanoparticles and their toxicology. Efforts have been internationally for a better assessment with two main groups International Council on Nanotechnology, and the International Organization for Standardization (Marquis B et al. 2009), (Oberdoerster G et al. 2005). Therefore there is a high demand for research, on the effects of nanoparticles. Since 1990, there is a high implementation of nanotechnologies (Piotrowska G et al. 2009) . The uses of nanotechnology products, these are used in electronics and cosmetics. As an comparative measurement, to consider is that in two grams of 100 nm nanoparticles contains enough to give every human a generous amount of these particles (Hardman R. 2006). There is a beneficial aspect by working with nanoscale technologies, expected to have heavy impact in diverse industries and areas of society like medicine, plastic, energy, electronics, aerospace, and emerging fields. According to Piotrowska G et al. 2009, there is a law imposed by Roy Amara the president of the Institute for the Future, â€Å"Nanoparticles benefits might be overestimated in the short run, and their effects in the long run such as the accumulation of nanowaste might be underestimated. The short term effects are the benefits of the new technology, nanomaterials, and usages of Nanoparticles, no nanowaste present. The long term effects are those that prove to be detrimental to the environment and increase the nanomaterials toxicity. For example time of nanotechnology usage increase Nanowaste increases toxicity. The interactions between nanoparticles and the environmental leads to harmful exposures for the affected ecosystem and living organisms (Balbus J et al. 2007) . As a result of increase in nanowaste. According to the Amara Law, this materials will be around and living organisms exposure is ensure and likely to increase over time (Hardman R. 2006). We must study the physicochem ical properties the research should focus on in vivo systems. Nanoconstructs interactions are important to take in consideration for future studies, there is the interactions of biological components such as proteins and cells organelles; that will give clues for the study of the nanocompounds biodistribution. This is important to understand because is the merge between the nanoparticles and the environment to then give specific laws (Marquis B et al. 2009), (Oberdoerster G et al. 2005), (Piotrowska G et al. 2009), (Friedrichs S, and Schulte J. 2007) . There is still a small amount of data regarding the handeling of discarded nanomaterials. Since there is a high demand for research, there is the Organisation for Economic Co-operation and Development (OECD) which launched an initiative to test human health and environmental safety of those nanomaterials that are already in use and the nanomaterials that may be developed in the forthcoming years. Consequently the greater amount of research the better risk assessment, therefore is beneficial to study nanoparticles potential impacts on environmental health and safety (Marquis B et al. 2009), (Oberdoerster G et al. 2005), (Piotrowska G et al. 2009). There is potential risk on environmental, health, and safety; with these new technology applied in commercialized products. As an example, in the usage of a glass and bathroom sealant spray Magic Nano, led to hospitalization of an aerosol industry (Friedrichs S, and Schulte J. 2007) . There is a high demand for nanotechnological research, these companies should focus in the appropriate toxicology and ecotoxicology for all nanoenabled products. The ecotoxicological hazard is that the nanoparticled accumulate in the soil, air, and surface water. There they last for a long time to be taken up by biological organisms, because they undergo biodegradation or bioaccumulate in the food chain (Piotrowska G et al. 2009), (Friedrichs S, and Schulte J. 2007). According to the United States Environmental Protection Agency there are nanoparticles contained in cosmetics, such as sunscreens can contaminate water and soil, contributing to their bioaccumulation in the food chain (Friedrichs S, and Sch ulte J. 2007),, (Oberdoerster G et al. 2005), (Elliott KC. 2007). In addition, this agency works closely with the Toxic Substances Control Act to study the toxicity of nanomaterials. The effects of carbon nanotubes are detrimental to humans and other living things, greater than any other nanoparticle (Oberdoerster G et al. 2005), (Piotrowska G et al. 2009), (Friedrichs S, and Schulte J. 2007). Carbon Nanotubes cause necrosis, degeneration, and apoptosis in the animal and plant cells. These nanoparticles are less biodegradable, and they have a lipophilic property making them easy to cross the cell membrane. Such properties may be associated with a tendency of carbon nanotubes to bioaccumulate (Piotrowska G et al. 2009), (Oberdoerster G et al. 2005). . Legal regulations are highly important issues, regarding nanowastes need to be regulated, following the life cycle of the remnants of the nanomaterials. This approach takes the stages of nanomaterials from production, through use, to disposal, which should avoid making the nanowaste problem a legacy of nanotechnology (Piotrowska G et al. 2009). This is an improvement after half a decade after the introduction of nanoparticles in manufacturing industries, known as the Life Cycle Assessment. Therefore, the companies working with nanotechnologies should keep up-to-date with information about the toxicological studies relevant to their area of RD. (Friedrichs S, and Schulte J. 2007), (Piotrowska G et al. 2009). Currently many international institutions are collecting results regarding nanomaterials. Since all this collection of results proves beneficial since these toxicological and ecotoxicological studies on nanomaterials effect to the environment and health are expensive and have a gr eat deal of length. This iniciative is known as ICON International Council of Nanotechnology. The University of California, has provided some surveys and research, to this international collection of nanomaterials research, this includes the Safety of Nano-Materials Interdisciplinary Research Centre, which conducts toxicological and epidemiological studies (Friedrichs S, and Schulte J. 2007).There is plenty room for further reaseach. Conclusion and Recommendations Nanotechnology an emerging science, from anthropogenic and natural sources for example ash from volcanoes. Other natural occurring nanoparticles biogenic magnetite, from bacteria to protozoa to animals; this associated with neurodegenerative diseases. As nanomaterials are used for manufacture industries, there is a need for accurate, and responsible nanotoxicological evaluation. Resources and funding for the study should be from government and pioneering industries. The studies will further help to sort and create regulations for risk evaluations, this information should be influenced from previous research studies (Marquis B et al. 2009), (Oberdoerster G et al. 2005), (Piotrowska G et al. 2009). The research on nanotechnology products is necessary to study adverse effects of the engineer nanomaterials to living organisms and the environment. Nanotoxicology is a challenge for research because of different exposure conditions, and biodistribution. This is the movements of materials th rough tissue, and organisms. As of now, there should be more rules for standardized testing for the assessment of toxicity of the nanomaterials. According to National Toxicology program of 2005 and the U.S. Environmental Protection Agency of 2003, these have harmful side effects that affect different biological systems and they have a novel properties and risk of exposures is inevitable becoming a concern for humans and the environment (Hardman R. 2006) , (Marquis B et al. 2009), (Oberdoerster G et al. 2005). A major recommendation, other than more funding and advance research in ecotoxicology and nanotoxicology, is the recycling of nanowaste. This recycling proves beneficial in the reduction of nanowaste independently of the time increase and nanowaste increase direct relationship. This recycling needs segregation of used nanoproducts, making them available for future use, in new products. These products if not possible to be recycled bioutilization is need to be used. For example, some species of plants and fungi are hyperaccumulators of heavy metals. Bioaccumulation of heavy metals, radionuclides and other xenobiotics by plants, fungi and microorganisms (e.g. fitoand mycoextraction or biodegradation) is a convenient way of remediation of polluted soils, water and air (Piotrowska G et al. 2009). Finally, the emerging development of nanotechnology needs a better reaserch and knowledge in how to bioutilise or recycle the nanowaste.